Competitive Advantage Research Paper Example | Topics and Well Written Essays - 1000 words

Competitive Advantage - Research Paper Example While there exists competitors that constitute operational threats for Tim’s Coffee Shoppe, the coffee shop has managed to outperform its competitors in various aspects. In its line of operation, Tim’s Coffee Shoppe remains committed to the goal of satisfying its customers. This is in line with the primary objective of capturing a substantial market share in the industry within which the company operates. By comparing Tim’s Coffee Shoppe with the two identified competitors in the matrix above, the strengths and weaknesses that characterize the company’s operations are highlighted. Tim’s Coffee Shoppe’s operational quality is not the best in town. However, this matches Queequeg’s Coffee quality level, but it is outperformed by Tim Hortons. In general, the quality associated with Tim’s Coffee Shoppe is desirable. It accounts for a given level of the coffee shop’s strengths. Although the strength therein is relatively limited, there is room for improvement. By evaluating the outperformer’s operations and quality management practices, Tim’s Coffee Shoppe can enhance its quality strength. The outlets owned and managed by Tim’s Coffee Shoppe constitute a substantial strength for this coffee operator. In fact, this strength outperforms that of its competitors. Tim’s Coffee Shoppe is located in close proximity with busy and high demand areas like railways and universities. While both competitors have more locations than Tim’s Coffee Shoppe, their locations are not as strategically placed as those of Tim’s Coffee Shoppe. In this respect, Tim’s Coffee Shoppe enjoys an operational advantage over its competitors. Employees are essential drivers of the operations undertaken by any given company. Even with the need for Tim’s Coffee Shoppe to outperform its competitors, the company has not adequately addressed employee issues. Employee reorganization and the observance of management dynamics are vital from time to time, as an