Blue Ocean Strategy Paper Essay

The savoury ocean dodge in commercializeing is a distinctive method when it comes to building a guest base real different when it comes to competing within a certain(prenominal) type of industry. Instead of trying to compete in a displace securities industry place with existing companies, a naughty ocean scheme provide drive to take a complete juvenile commercialise segment that has no completion or other firms to compete a derivest. In this day in age of technology and the emergence of it and globalization the brilliance of a blue ocean strategy has grown in new-made years and in my essay I will explain the nestle and how it is employed in the modern business environment,Blue ocean merchandising strategy in marketingIn today cluttered industries companies impart to consider the four ps of marketing when developing new offerings which include carrefour, placement, price and pro effect. In order to complete within their industries they essential give consumers a ce rtain value proposition for example a firm skunk offer a reapings at a very cost trenchant rate or at a higher(prenominal) quality than what is presently offered by other firms. In a blue ocean marketing strategy it would raise an entirely new market causing a firm not having to worry about transaction with competition altogether.The blue ocean strategy, aims to create a new market place that will cause notwithstanding one player in that industry eliminating any competition marketers build an entirely new product and service that is currently unknown to customers. In a case bid this, it is vital to find effective ways to introduce and inform the common about the new product and service to develop awareness, interested and confidence. When product and service awareness has set in the new product will be positioned in point that provides no alternatives and allows much more effective branding tactics to be utilized.Modern examples of blue oceans expungesThere take in been sev eral notable blue oceans spark offs in modern business late particularly in the technology realm the Nintendo Wii product shook up the gaming world when it was released 10yrs ago rather than compete with the ps3 and Xbox Nintendo decided to create a whole new gaming concept that used motion detectors instead of button controls the gaming system was received very rise up by gamers and built a new market with no institutionalise competition I would require years of tech development for the play alongs main rivals to offer similar products another notable blue market strategy occurred with the launch of toms garments instead of just marketing shoes toms created a unique business model that is essentially a hybrid of a charity and a shoe manufacturer it became the only company were a consumer could buy a pair of shoes and stick a comparable pair donated to a third world rude this strategy gives consumers an additional level of value that no other shoe manufacturer such as N ike jimmy Choo could match.Alternative red oceans moveRed ocean strategy is the exact opposite move which positions a product in an already crowded market place opus it does sound attractive on that point are many benefits to competing in a mature market there is already a strong customer education about the types of p/s being sold there dore companies do not need to spend a large work out on educating the consumer the main con of a red ocean move is that it can be hard to find a compensable turning point in well established markets just imagine trying to create a new soda brand that directly competes with coca pot it would be very unlikely that this new soda brand could distressed the worlds largest soft drink supplier.ConclusionMany technology firms are now trying to implement blue ocean strategies to gain a competitive advantage in the market while there are many risks associated with their move it can be very lucrative if it successful ultimately marketers will need to w eigh the potential benefits and risks that can emerge from taking the plunge into the blue ocean of business.