Competition In The Bottle Industry

STRATEGIC MANAGEMENT COMPETITION IN THE BOTTLED wet attention IN 2006 Nina Gorgeard Kelly Janvier Gwendoline Peray Hélène Thomas THE BOTTLED WATER INDUSTRY $ 62 million in 2005 Consumption: ? widely consumption in horse opera Europe, Mexico, Middle eastern hemisphere ? The world largest mart : USA ? Emerging markets : Asia and southeasterly the States Competitors: ? The four biggest : Nestlé, Danone, Coca cola, Pepsico ? Small Regional sellers Examples of market discussion sections: ? impel urine ? Flavored pee ? Mineral water ? Sparkling water ? Vitamin water executive SUMMARY Problem statement What is the cover hat strategy for Coca Cola to grapple in the bottled water market ? Methodology ? STEEP ? Porter ? donkeywork ? Mapping Key issues ? How to adapt the strategy to each market? ? How to fount the fierce rival? ? How does the company adapt the cock? Recommendations ? focal point on Dasani (Coca Cola): « Think glo bal, act local » PROBLEM STATEMENT What is the best strategy for Coca Cola to compete in the bottled water market ?

EXTERNAL digest STEEP OBSERVATIONS ? regeneration from soft drinks to bottled water: tenseness on fitness and health OPPORTUNITIES ? charge on this market segment THREATS ? hazard is not spread ? Strong tilt societal TECHNOLOGY ? Increase of high spirit test ? Focus on high quality products ? High doing costs ? knowledge of water carafe filter ? The worlds nigh attractive beverage market ? Various positioning in the marketplace ? Transition from so ft drinks to bottled water ? Fierce compe! tition ? Tap water ECONOMY ? Crisis: reducing of the purchasing ability EXTERNAL ANALYSIS STEEP OBSERVATIONS ? Bacterial infections in the exploit water OPPORTUNITIES ? Transition from tap water to bottled water ? perspective like a « green brand » THREATS ? Strong competition ? Important adverstising figure ? Risk of greenwashing ENVIRONMENT ? New motility: recyclable packaging POLITIC...If you want to reward a in effect(p) essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper