Pennzoil-Quaker State

Case Write-Up The puzzle of Pennzoil-Quaker State Canada (PQS) is that the Canadian consumption of drill in oil has decreased since 1999. In addition, the industry growth was estimated to pull in pass within next three years. Car owners were not automatic to follow the suggestion of their dealer or repairman to cast rove their beat back oil three clock per year. The majority of gondola car users believed that they ar able to deal the usage time of motor oil over out-of-pocket to the meliorate technology of the car engines and the tint of motor oil. In short, the biggest problem of PQS is how to addition customer holding and to secure their loyalty, moreover deviate their motor oil pitch frequency. Four solutions available argon listed below: 1. one-to-one program 2. ameliorate Roadside tend and locomotive Warranty 3. Discontinue Roadside Assistance and Engine Warranty 4. Do nothing If I were Reed, I would conso rt the matched program as the marketing strategy of PQS because this program contains 2 promotional tools that can process PQS to reach marketing objectives which ar perseveration programs and coupons. The matched program is type of doggedness program. PQS may add customer retention by launching the monitor card involved in the One-to-One program.

According to our textbook, continuity program can establish brand loyalty among customers and stand by companies to build databases to learn which individuals are their best customers. Through the One-to-One program, customer retention and loyalty are belike to i ncrease by providing reminder cards to custo! mer. It reminds them to change the motor oil, cope with engine condition or even do that buying afterwards. While the One-to-One program also gives discount rate coupons to vehicle owners, it might be very effective to switchers due to their purchasing characteristics. In the text book, it mentioned switchers are very seeming to be influenced because they will chose the one which seems to be the best value,...If you design to get a full essay, order it on our website: OrderCustomPaper.com

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